The shampoo that gently cleanses to protect color intensity and shine. Hair is smoother and the color remains equally intense and luminous after 12 washes.
The formula contains a rice peptide complex that protects color from fading for up to 12 washes*. Tara tannins and antioxidant sunflower sprout extracts protect color luminosity.
Organic white mallow extract gives hair twice the shine. Silicone-free, sulfate-free, dye-free, PEG-free. Color remains intense and luminous even after 12 washes*. 100%* limits color fading for up to 12 washes. 95%* intense and luminous color for up to 12 washes. *Clinical study conducted on 22 volunteers for 28 days on dyed, highlighted hair.
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